Could Blockchain mitigate our global water crisis?
水处理
中国
2016年4月13日星期三
Gijs.
德布林

Water business in China through the eyes of an entrepreneur

中国的投资机会继续增长

荷兰企业家德布鲁因(Gijs de Bruin)评论说,中国30多年来的发展速度令人难以置信,但这是以环境为代价的。政府当然意识到这一点以及它对未来经济增长构成的风险,这也是对环境行动(包括水务部门)持续进行大量投资的原因。

在可预见的未来,水是中国政府将推动的行业之一。德布鲁恩补充说,有大量资金可用于投资新项目。

德布林必须了解中国的业务世界,特别是与水有关,在他在那里工作的多年。他是展览会CHC世博会首席执行官,其中包括水和环境部门的活动,包括作为Aquatech中国的中国合作伙伴。他于1998年搬到了中国。当时他已经建立了一些与合作伙伴的企业,这意味着他理想地解释如何对在那里的水部门做生意。

政府行动正在推动机会。De Bruin突出了去年推出的“水十计划”,这针对纺织品和石化行业等污染产业的重大污染。“对外国技术有重大需求,”德布鲁因说。‘There is a lot of local technology to hand, but the real advanced technology is not present so much.’ Solution providers, monitoring equipment, real time data, water efficiency and reuse are all technology areas where the need is strong, and in the area of difficult-to-treat-wastewater there is also a need for expertise to adapt the technologies to the local conditions, he adds.

在中国,合作关系是关键德布鲁因说,如果你在处理公共投资项目,我认为最好与当地关系非常密切的公司、工程局或工程研究所合作。直接接触私人项目可能有更大的空间,但伙伴关系也能使这更有效。

然而,在建立分销网络或决定如何为中国服务的国家何时尽可能大的国家时,可能有一个以上的合作伙伴可能有意义,以便他们没有太多的权力。'你必须在中国控制自己的网络。不要依靠一个合作伙伴关系'德布鲁林。

Contracts can be an area of concern. ‘A lot of people say they have no value in China. They have value, but it is just different to what we are used to in parts of Europe,’ says de Bruin. Contracts describe a general partnership and require on-going discussions and evaluation about the issues set out in the contract, he explains. 'As a partnership evolves over time, the partners are expected to have the flexibility to adjust the underlying terms along those lines,' he adds.

知识产权可能是另一个问题,但虽然这是一个真正的关注,但布鲁恩指出,往往达到西欧的报告往往只能讲述故事的一方。“请确保您拥有相应的当局注册的一切,”他说,并考虑在供应商之间拆分任何制造。“管理它有点精明,”他补充道。

Another important message, for intellectual property and in general, is that a company should dedicate its own resources to the country. ‘You have to make sure that you have a local presence in China, which can monitor your partners and which can also build your own networks,’ says de Bruin.

‘There is an enormous positivity and an enormous energy in the Chinese market,’ says de Bruin. This can mean that Chinese partners may sometimes appear impatient, which western companies should understand. ‘In the end, if you open up, if you make sure that your own operation is ready for China with sufficient resources allocated both at HQ level as well as in China, then there is a great opportunity,' he concludes.

布鲁因广场

布鲁因广场

Co-founder
98 Sparks & PureTerra Ventures

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